Experience
Founder-built, brand-hardened.
2011 — Present
2019 — Present
Founder & Principal Designer · GoaDesigns™
Independent studio designing digital products, brands and AI flows for founder-led ventures.
2021 — Present
Founder · FredChill™
Consumer lifestyle brand — product, packaging, retail and DTC playbook.
2023 — Present
Founder & Product Lead · NeverForget™
Emotional software helping families preserve memories across generations.
2015 — 2019
Guest Experience Lead · Marriott International
Cross-property service design and digital guest journey.
2013 — 2015
Front Office & Experience · Crowne Plaza
Ops leadership, moving hospitality thinking into digital touchpoints.
2011 — 2013
Onboard Experience · DFDS
Service and retail design across international routes.
2018 — 2020
CX Consultant · Telia
Customer journey design for consumer telecoms.
2020 — 2022
CX Consultant · Tele2
Service blueprints and retail experience programs.